An underrated channel
for the right catalogue.
eBay works well for categories Amazon handles poorly: spare parts, compatibility-driven products, refurbished stock and collectables. Its search engine works differently, and listings need building for it specifically.
- Store setup with proper category structure
- Listings optimised for Cassini, not Amazon's algorithm
- Item specifics completed thoroughly
- Fitment and compatibility data where relevant
- Promoted Listings campaigns set up and managed
Start with an audit
Before quoting anything, I'll look at your account and tell you what I'd actually fix first.
What's included
- Cassini-optimised
- Item specifics
- Fitment data
- Promoted Listings
No obligation to work together afterwards.
Everything included in
ebay product listing.
Store setup
eBay Store configured with sensible categories, policies and branding so browsing actually works.
Cassini optimisation
Titles and listings built for eBay's search engine, which weights relevance, seller performance and item specifics differently from Amazon.
Item specifics
Fully completed structured attributes — the biggest single driver of eBay search visibility and the most commonly half-finished.
Compatibility data
Fitment tables for automotive and parts categories, where compatibility search drives the majority of qualified traffic.
Promoted Listings
Ad rate strategy set by category and margin rather than accepting eBay's suggested rate as gospel.
Seller standards
Metrics monitored to reach and hold Top Rated Seller status, which materially affects visibility.
How this actually
gets delivered.
Category fit review
Whether eBay suits your catalogue — it genuinely doesn't for every brand, and I'd rather say so early.
Store & policy setup
Store structure, shipping, returns and payment policies configured to support both conversion and seller standards.
Listing build
Listings created with complete item specifics, Cassini-appropriate titles and full compatibility data where relevant.
Promoted Listings
Campaigns launched with ad rates set deliberately by category competitiveness and product margin.
Monitor & refine
Search visibility, seller metrics and campaign performance tracked, with listings refined against real data.
Often paired
with this.
eBay Product Listing,
questions answered.
Got parts, spares or refurbished stock?
eBay may well outperform Amazon for that catalogue.
Usually replies within one working day.