MAMuhammad AzanAmazon Brand Manager
Amazon Brand Manager · eCommerce Growth

I grow Amazon brands.
Profitably.

I'm Azan — I manage Seller and Vendor Central accounts end to end. Listings, PPC, A+ Content, storefronts and marketplace expansion, run as one system by one person who's accountable for the numbers.

Sample data — replace
Brands managed
00+Brands managed
ASINs optimised
00+ASINs optimised
Years on Amazon
0+Years on Amazon
MAAdd a portrait to /public
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Muhammad Azan

Amazon Brand Manager & eCommerce Growth Specialist

Platforms & channels I work across

Amazon Seller CentralAmazon Vendor CentralAmazon AdsWalmart MarketplaceeBayShopifyGoogle AdsMeta AdsAmazon Seller CentralAmazon Vendor CentralAmazon AdsWalmart MarketplaceeBayShopifyGoogle AdsMeta Ads
What I do

Everything an Amazon brand needs,
from one specialist.

Six areas cover most of what brands come to me for. There are another eighteen behind them — from catalogue work to marketplace expansion.

Amazon Account Management

Full ownership of your Seller or Vendor Central account — catalogue, content, ads, health and reporting.

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Amazon PPC Management

Full-funnel Amazon advertising managed against profit — Sponsored Products, Brands, Display and DSP.

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Amazon SEO

Keyword strategy and listing optimisation built around buyer intent — not vanity search volume.

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A+ Content & EBC Design

Enhanced Brand Content designed to answer objections, not just fill the space below the fold.

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Amazon Storefront Design

Multi-page Amazon Brand Stores built for navigation, discovery and repeat purchase — not just a logo and a grid.

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Amazon FBA Reimbursements

Systematic reconciliation of lost, damaged and miscounted inventory, fee errors and shipment discrepancies.

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Marketplace Management

10 services

Advertising

3 services

Creative & Content

5 services

Marketplace Expansion

2 services

Growth & Web

4 services

24 services across Amazon, other marketplaces and your own channels.

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Why work with me

Not an agency.
That's the point.

Agencies scale by adding headcount between you and the work. I keep the client count deliberately low so the person on your account is the one who knows it.

Tools I work in

Helium 10Jungle ScoutDataDiveSeller CentralVendor CentralAmazon Ads ConsoleBrand AnalyticsPerpetuaKeepaShopifyGoogle AnalyticsLooker Studio

You deal with me

No account managers relaying messages, no junior taking over once the contract is signed. The person who audits your account is the person who works on it.

Profit, not vanity metrics

ACoS on its own tells you nothing. I work to contribution margin and TACoS, because revenue that costs more than it earns isn't growth.

One system, not silos

Listings, advertising and creative all feed each other. Optimising them separately is why most accounts plateau — so I run them together.

Straight reporting

A written monthly read on what moved and what didn't, including the things that didn't work. You shouldn't need to decode a dashboard.

How I work

Audit first.
Opinions second.

No strategy deck before I've looked at the data. The sequence is the same for every account, and you know why each step sits where it does.

01

Audit

I go through the account properly before suggesting anything — catalogue, content, advertising, fees and account health. You get a written read on what's actually costing you money.

02

Prioritise

Findings get ranked by revenue impact against effort. We agree the sequence together, and you know why each thing sits where it does.

03

Execute

Fixes go live in a controlled order so results can be attributed. Listings, catalogue and campaigns are handled as one system rather than separate workstreams.

04

Report

A monthly written report and a call. What moved, what didn't, what changes next — including the things that didn't work.

Selected work

What changed,
and by how much.

Every engagement gets measured against where it started. Here's the before and after.

Sample data — replace
Home & KitchenAmazon US

Client Brand A

Cut ad waste and rebuilt organic rank on the core keyword set.

TODO — describe the situation as it was: what was broken, what had been tried, and what the commercial pressure was. Two or three sentences is enough.

  • TODO — the first significant thing you changed, and why.
  • TODO — the second lever, with the reasoning behind it.
  • TODO — the third, ideally something non-obvious that shows judgement.

TODO — the one sentence a prospective client should remember from this.

Results90 days
MetricBeforeAfter
ACoS00%00%
Organic rankPage 0Page 0
Conversion rate0.0%0.0%
Monthly revenue$0k$0k
Health & BeautyAmazon US + UK

Client Brand B

Relaunched a stalled catalogue and expanded into a second marketplace.

TODO — the starting position and the constraint.

  • TODO — lever one.
  • TODO — lever two.
  • TODO — lever three.

TODO — the memorable conclusion.

Results6 months
MetricBeforeAfter
TACoS00%00%
Sessions0k00k
Units / month00,000
Sports & OutdoorsAmazon US

Client Brand C

Recovered a suppressed catalogue and stabilised account health.

TODO — the starting position and the constraint.

  • TODO — lever one.
  • TODO — lever two.
  • TODO — lever three.

TODO — the memorable conclusion.

Results30 days
MetricBeforeAfter
Live ASINs00000
Buy Box %00%00%
Revenue recovered$0$00k
Talk about your account
Sample data — replace
00+Accounts managed
$0M+Revenue influenced
00+Listings launched
0+Marketplaces
Client feedback

In their words,
not mine.

The most useful feedback names the problem and what changed. Generic praise persuades nobody.

Sample data — replace
TODO — a real client quote. The most useful ones are specific: they name the problem they had, what changed, and what it was like to work with you. Generic praise persuades nobody.
CN

Client Name

Founder, Brand Name

TODO — a second real quote. If you can get one that mentions a number, put it here.
CN

Client Name

Head of eCommerce, Brand Name

TODO — a third. A quote about responsiveness or clarity of reporting balances the results-focused ones nicely.
CN

Client Name

Marketing Director, Brand Name

Common questions

Everything people ask
before we start.

If yours isn't here, email me — I'd rather answer it now than in a sales call.

Let's get started

Want to know what's actually going on in your account?

Send me your storefront link. I'll come back with an honest read on what's working, what isn't, and what I'd fix first — no obligation to work together.

Get a free auditEmail me directly

Usually replies within one working day.