Listings that rank,
and then actually sell.
A detail page has one job: turn a shopper who's already interested into a buyer. I rebuild listings around the objections that stop people ordering, then make sure they're discoverable for the terms that matter.
- Titles engineered for mobile truncation and click-through
- Bullets ordered by objection, not by feature list
- Image stack planned as a narrative sequence
- Backend fields and attributes completed properly
- A+ Content aligned with the rest of the page
Start with an audit
Before quoting anything, I'll look at your account and tell you what I'd actually fix first.
What's included
- Mobile-first
- Objection-led copy
- Full image stack
- Variation-aware
No obligation to work together afterwards.
Everything included in
product listing optimisation.
Title engineering
Primary keyword placement balanced against readability and the ~80-character mobile cutoff that most listings ignore.
Bullet rewrite
Five bullets ordered by what actually blocks the purchase — sizing, compatibility, materials, care, guarantee — rather than a spec dump.
Image stack strategy
A planned sequence: hero, scale reference, feature call-outs, lifestyle, comparison and social proof. Storyboarded even when I'm not shooting it.
Variation structure
Parent-child relationships built correctly so reviews consolidate, all sizes are discoverable, and you don't split your own rank.
Attributes & compliance
Category-specific attributes, safety and compliance fields completed so listings don't get suppressed at the worst possible moment.
Conversion review
Post-launch check on session-to-order conversion and unit-session percentage to confirm the rewrite actually helped.
How this actually
gets delivered.
Listing teardown
I audit the current page against a fixed checklist — copy, imagery, keywords, attributes, reviews and pricing position.
Competitor benchmark
The top-ranking pages in your subcategory are broken down so we know what the shopper is comparing you against.
Rebuild
Copy is rewritten, the image stack is storyboarded, and keyword coverage is mapped across every available field.
Publish
Changes go live in a controlled sequence so we can attribute any movement, then indexation is verified.
Measure
Conversion and rank are compared against the baseline, and anything that underperforms gets a second pass.
Often paired
with this.
Product Listing Optimisation,
questions answered.
Traffic arriving but not converting?
That's a listing problem, and it's fixable. Send me the ASIN.
Usually replies within one working day.