The workhorse campaign,
run properly.
Sponsored Products accounts for the majority of most sellers' ad revenue, and it's where the most money gets wasted. Structure, match-type discipline and relentless search-term hygiene are what separate a profitable account from an expensive one.
- Auto, broad, phrase and exact campaigns used for their actual purpose
- A working harvesting funnel from discovery to exact match
- Negative keywords maintained at campaign and ad-group level
- Placement modifiers tuned by performance, not guesswork
- Budget allocated to the campaigns that actually return
Start with an audit
Before quoting anything, I'll look at your account and tell you what I'd actually fix first.
What's included
- Match-type discipline
- Harvest funnel
- Placement tuning
- Budget control
No obligation to work together afterwards.
Everything included in
sponsored products management.
Discovery campaigns
Auto and broad campaigns run deliberately as research — finding terms you'd never have guessed, at a budget sized for learning.
Exact-match performance
Proven converting terms isolated into exact-match campaigns where bids can be controlled tightly and profitably.
Harvesting routine
A scheduled cycle promoting converting search terms up the funnel and negating the rest — the discipline most accounts skip.
Product targeting
ASIN and category targeting to appear on competitor detail pages, and defensive targeting on your own to keep competitors off yours.
Placement optimisation
Top-of-search, rest-of-search and product-page placements bid separately, because their conversion economics are completely different.
Performance reporting
Clear weekly reporting on spend, sales, ACoS and the specific changes made — with reasons.
How this actually
gets delivered.
Structure review
Existing campaigns are mapped to see what's actually running, what's duplicated, and where terms are competing against each other.
Rebuild
A clean architecture is built with clear roles per campaign — discovery, performance, defence — and consistent naming.
Calibrate
Bids start conservative and are adjusted as conversion data comes in, rather than guessing high and burning budget.
Harvest cycle
The weekly routine begins: promote, negate, adjust, report.
Scale
Budget shifts progressively toward the campaigns proving profitable, with the losers cut rather than nursed.
Often paired
with this.
Sponsored Products Management,
questions answered.
Sponsored Products eating budget without returning it?
Let's look at the search-term report and find out why.
Usually replies within one working day.