Find the terms
worth competing for.
Most keyword lists are just search volume sorted descending. Useful research weighs intent, relevance, competition and your actual ability to convert — then tells you which terms to fight for and which to ignore.
- Reverse-ASIN analysis of the competitors actually beating you
- Brand Analytics search-frequency data where available
- Terms scored on intent and winnability, not just volume
- Separate keyword sets for organic copy and paid campaigns
- Delivered as a working file your team can use
Start with an audit
Before quoting anything, I'll look at your account and tell you what I'd actually fix first.
What's included
- Reverse-ASIN
- Brand Analytics
- Intent scoring
- Working spreadsheet
No obligation to work together afterwards.
Everything included in
amazon keyword research.
Seed & expansion
Category terms, competitor terms, customer language from reviews and Q&A, and adjacent use-cases you may not be targeting yet.
Reverse-ASIN analysis
The keyword sets of the ASINs currently outranking you, so the research is grounded in what's actually working in your category.
Intent & winnability scoring
Each term rated on purchase intent, relevance and how realistic it is for your ASIN to rank given reviews, price and sales history.
Organic vs paid split
Two keyword sets: what belongs in your copy and backend fields, and what should be bought through advertising while rank builds.
Negative keyword list
The terms to exclude from campaigns before they drain budget — usually the fastest ACoS win available.
Deliverable file
A structured spreadsheet with placement recommendations per field, so the research turns straight into implementation.
How this actually
gets delivered.
Category mapping
I map how shoppers actually search in your subcategory — including the non-obvious phrasings your product satisfies.
Data pull
Search-term reports, Brand Analytics, Helium 10 and DataDive are combined and de-duplicated into one master set.
Scoring
Terms are scored on intent, relevance and winnability, then grouped into priority tiers.
Placement mapping
Each priority term is assigned to a specific field or campaign so nothing gets lost between research and execution.
Handover
You get the file plus a walkthrough of why the priority terms are what they are.
Often paired
with this.
Amazon Keyword Research,
questions answered.
Not sure which keywords are worth chasing?
I'll show you which terms your category is actually winnable on.
Usually replies within one working day.